Magento Multiple Stores

Please view our Magento Showcase to see some examples of online Web stores that we have completed for our clients.

Magento, a new professional eCommerce solution, offers its clients control and flexibility so people don’t feel trapped within their current eCommerce solution. One of the Magento advanced features allows users to manage several different Web sites and stores in one installation. This system is referred to as the GWS, or Global, Web site, Store. “Global” refers to the installation as a whole. The “Web sites” are the stores’ “parents” and a Web site consists of multiple stores. They can be personalized, so whether the user wants to share customer data or not share customer data, they can be set up either way.

The “store” would be akin to being the “child” of the Web site “parent.” On the store level, categories and products are managed. Each store view group has its own configured root category, which allows several different stores under the parent Web site to have different structures insofar as catalogues are concerned. Finally, each store needs at least one, sometimes several, store views so that it may be browsed. The structure of the catalog according to the store view is always the same, and it allows data to be presented in multiple ways. A good majority of implementations will use store views to allow for switching between two or more different languages. As it is open-source, the code for Magento is available for free downloading.

The multiple-store capabilities of Magento allow one source to operate several Web sites. For example, say someone wants to sell electronics, entertainment such as CDs and DVDs, and appliances as well, and they want to separate their catalogue into three Web sites and two different stores. The user wants to set up the business so the line of appliances is sold on a Web site, and everything else will be available on another Web site.

The user purchases two sites, 1 and 2. Under the Site 1 name, the customer will create two stores, one called Media and the other called Electronics. Since there is an extensive product line available, a separate category structure would be created for each store. After each store is created, the user will assign different root categories to each individual store. There is also the capability to allow site viewers to see the Web site in either Spanish or English. For this to be accomplished, the user will make a separate Spanish and English view for each of the stores they have created, currently numbered at three. Whenever catalogue data is entered, the user can switch store views to create descriptions, product titles, etc. in whatever language they choose.

GWS functions as a tree of sorts in the set up of stores. Initially, everything is configured to default settings. Users can check or uncheck boxes next to different aspects of the site to customize it to their personal needs. As soon as a store view has been created, a user can change layouts and settings to exactly what they need, and a drop-down menu is available to switch between views of the stores.

Here's an example multi-store site from our portfolio;

Oolong Tea Shop

A multi store implementation oolongteashop.co.uk (and whiteteamarket.co.uk). Bespoke design to clients specific look and feel requirements.
VIEW SITE
  • MULTI Domain Store
  • Custom designed Site
  • SEF URLS Rewrites
  • Protx Payment Module
  • Category Page Customisation
  • Royal Mail and UPS Plugins